BrusselsIAdvertising- Communication & PR

Functieomschrijving => Product marketing : 
- Defining the product Go-To-Market strategy
- Defining user personas and selecting target audiences
- Defining the traffic acquisition, conversion and remarketing strategy
- Implementing marketing campaigns or coordinating the executions with agencies
-  Managing the marketing budget and campaign’s efficiency
-  Managing the marketing performance
- Coordinating the creation of marketing materials

=> Product performance : 
- Outlining the action plan for achieving performance and growth target (traffic, pageviews, leads, sales, etc.)
-  Leading and coordinating the day-to-day activities
- Building reporting and monitoring the performance
- Ensuring the realization of performance target during entire product lifecycle
-  Analyzing user behavior and conversion data in order to improve the product and increase the performance
-  Testing new ideas and concept that increase performance

=> Product development and strategy :
- Assisting the management team in the development of product vision and strategy
- Assisting the management team in the prioritization of product features and capabilities according to the roadmap
- Coordinating the development cycle
- Preparing product and business requirements
- Coordinating the validation of wireframes, prototypes, design, etc.
- Coordinating the development planning
- Coordinating technical collaboration with external parties
- Ensuring the product launch and iteration

=> Team Management : 
- Manage a team of Developers + Product Manager + IT Manager + Data engineer. 
Profiel Skills:
- Min10 years’ experience as digital product manager 
- In-depth digital marketing knowledge
- Experience in developing and implementing customer/traffic acquisition strategy. Media knowledge is a strong plus
-  Performance/result oriented
- Experience in coordinating the development of a digital product (from preparing business requirement till coordinating the development, testing and go live of the product)
- Proficient at user/data/performance analysis and affinity with mainstream tracking and analytics tools (Google analytics, Data studio, Hotjar, Google tag manager, etc.)
- Good understanding of UX/UI principles. Experience in web design is a plus
- Proficient at planning & organizing
- Good functional and technology knowledge. Ability to validate and challenge technical decisions
-  Ability to work and ensure a smooth communication with the development team
- Ability to work with internal and external stakeholders
- Fluent in French and English + a good level in Dutch.Organisatie- en afdelingomschrijving My client is a company in the automotive industry. 
They are looking for a "Head of Digital Products"Aanbod - Full time contract in Brussels
IT Digital
Vast contract
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